Digital Marketing Specialist SEO

$45,000 - $55,000/Yr

Legalmatch - Austin, TX

Full-time - Entry Level

Austin, TX

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Specialist - SEO will be a key player in enhancing the company's online presence through effective SEO strategies. This role involves developing and executing innovative SEO tactics to improve organic traffic and search engine rankings, while collaborating with various teams to implement best practices and optimize content.

Responsibilities

• Conduct keyword research and analysis to optimize content and improve search rankings.
• Develop and implement innovative SEO strategies for enhanced visibility on search engines.
• Monitor SEO performance metrics and translate insights into actionable strategies.
• Collaborate with content creators and developers to apply SEO best practices.
• Stay updated on industry trends and refine SEO strategies for maximum effectiveness.
• Optimize website structure, content, and landing pages for peak SEO performance.
• Manage and optimize PPC campaigns in collaboration with the digital marketing team.

Requirements

• Proven experience as an SEO Specialist or in a similar role.
• Strong skills in keyword research, SEO copywriting, and site performance optimization.
• Proficiency in SEO tools such as Google Analytics, SEMrush, and Moz.
• Excellent analytical skills to inform strategic decisions.
• Strong communication and collaboration skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Nice-to-haves

• 1 year of experience in SEO is preferred.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance