Digital Marketing Specialist - STL

$70,000 - $145,600/Yr

Gateway Classic Cars - O'Fallon, IL

Full-time - Mid Level

Remote - O'Fallon, IL

About the position

The Digital Marketing Specialist at Gateway Classic Cars is responsible for managing and executing SEO and SEM strategies to enhance the company's online presence and drive sales. This role requires a strong background in digital marketing, particularly in paid search marketing and content creation, with a focus on achieving specific performance goals across various platforms. The position is based on-site in O'Fallon, IL, and is integral to the marketing team as they support the company's growth and expansion plans.

Responsibilities

• Manages search campaigns across multiple search engines and geographies to meet specific goals.
• Oversees day-to-day search and programmatic campaigns, including keyword generation, ad copywriting, bid management, and landing page optimization.
• Provides content creation collateral, both written and video.
• Audits and identifies SEO and SEM growth and improvement opportunities.
• Acts as the primary contact and subject-matter expert for SEO/SEM with internal and external contacts.
• Researches, collects, and analyzes data to report on successes and actionable opportunities for SEO/SEM strategies.
• Utilizes bid management tools and data modeling to maximize SEO and SEM effectiveness.
• Provides management reporting to keep the wider team informed of performance trends.
• Participates in and supports all marketing team initiatives and duties.

Requirements

• 2-4 years of paid search marketing experience.
• Experience in content creation.
• Strong written and verbal communication skills.
• Analytical skills and ability to interpret data.
• Proficiency in SEO and SEM management platforms.
• Google Ads Certification preferred.
• Ability to manage multiple campaigns and budgets effectively.
• Excellent time management and project management skills.

Nice-to-haves

• Agency experience or experience working with multiple direct response advertisers.
• Creativity and innovation in digital marketing strategies.
• Strong interpersonal skills and active listening.

Benefits

• 401(k)
• 401(k) matching
• Paid Basic Life and AD&D Insurance
• Medical Insurance
• HSA Qualified Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Paid Holidays, Vacation, Sick, and Birthday
• Paid Short-Term and Long-Term Disability
• Paid training
• Parental leave