Digital Marketing Specialist - T1386320-DN_46528583812_12-4658

Beacon Hill Staffing Group - Springfield, IL

Full-time - Mid Level

Springfield, IL

Administrative and Support Services

About the position

The Digital Marketing Specialist will play a crucial role in a leading media agency within the pharmaceutical sector, focusing on direct-to-consumer (DTC) and healthcare professional (HCP) marketing strategies. This remote position requires collaboration with various stakeholders to develop and execute digital marketing initiatives, ensuring alignment with brand objectives and optimizing campaign performance through data-driven insights. The role is initially a 6-month contract with potential for extension or permanent placement.

Responsibilities

• Contribute DTC and HCP omni-channel engagement recommendations based on customer insights and brand strategy.
• Draft and review creative briefs and documentation for digital programs.
• Lead internal review processes and collaborate with external partners for digital program preparation.
• Define project strategy, scope, timelines, and deliverables with Brand and digital agencies.
• Own KPI and measurement reporting for DTC and HCP digital initiatives, providing actionable insights.
• Execute DTC and HCP digital tactics and media programs to maximize ROI.
• Collaborate with Business Insights & Analytics for KPI identification and reporting.
• Drive innovation in digital tactics by partnering with Brands and external partners.
• Monitor project status and provide regular reporting on progress and challenges.
• Analyze campaign performance data to optimize future digital initiatives.
• Provide training and guidance on digital marketing tools to the marketing team.

Requirements

• Bachelor's degree with a minimum of 3+ years of industry experience in pharmaceutical/biotech or related marketing.
• Experience in pharmaceutical omnichannel strategy and digital marketing.
• Strong leadership and analytical skills in leading digital engagement and analytics activities.
• Proven ability to manage digital agencies and cross-functional teams effectively.
• Competence in developing and activating media plans for optimal reach.
• Ability to navigate internal review processes for compliance and approvals.
• Prior experience in Digital or Media Marketing Agency is a plus.
• Strong oral and written communication skills for stakeholder engagement.
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, PowerBI, Salesforce Marketing Cloud, Lucid, and Veeva CRM.
• Strong understanding of digital marketing analytics and measurement tools.

Nice-to-haves

• Prior experience in a media agency setting.
• Familiarity with the pharmaceutical industry and its marketing regulations.

Benefits

• Remote work flexibility
• Potential for contract extension or conversion to permanent position