Digital Marketing Specialist, Web

University of Miami - Coral Gables, FL

Full-time - Mid Level

Coral Gables, FL

Educational Services

About the position

The Digital Marketing Specialist, Web at the University of Miami is responsible for leading the development and maintenance of the Enrollment Management's web environment. This role focuses on creating an optimal user experience by managing web content, designing user interfaces, and ensuring compliance with university policies. The specialist will work closely with senior leadership to enhance the applicant funnel and utilize various platforms to support marketing campaigns.

Responsibilities

• Apply user interface/experience principles to design, maintain, and modify websites and related links to ensure ease of navigation.
• Work closely with senior leadership for content relating to the applicant funnel.
• Modify, maintain, and design web content for the University's centralized Applicant Portal.
• Manage content library and all style sheets.
• Maintain a dashboard with analytics from multi-channel marketing campaigns.
• Utilize Slate Technolutions to create portals and solutions for various populations and events.
• Manage permissions and rules to filter access to pages and certain content in the CRM.
• Perform monthly audits of assets, load times, broken links, etc., to ensure web optimization.
• Create original email templates and web pages in Slate using HTML, JavaScript, and CSS.
• Serve as the primary source for department users for the coordination of websites, portals, and interactive components.
• Establish and continuously assess the effectiveness of the websites within the unit and compliance with University policies and procedures.
• Train teammates on function and University policy and procedures.
• Support the creative team in Slate campaign strategies.
• Provide design recommendations based on message and audience.
• Continuously refresh branding based on brand guidelines and industry trends.

Requirements

• Bachelor's Degree in Computer Science, UX Design, Communications, or related field required.
• At least three years of experience in a design/marketing environment with a significant focus on web projects and web programming.
• Advanced knowledge of Slate Technolutions preferred.
• Ability to direct, manage, implement, and evaluate departmental web operations.
• Ability to establish departmental goals and objectives that support the strategic plan.
• Ability to effectively plan, organize, and lead projects.
• Ability to work well with others and independently meet deadlines.