Digital Marketing Specialist (Web)

$80,000 - $90,000/Yr

Uhy Resource Solutions Group - New York, NY

Full-time - Senior

New York, NY

1-10 employees

Professional, Scientific, and Technical Services

About the position

As a Digital Marketing Specialist at UHY LLP, you will be responsible for planning, executing, and optimizing digital marketing strategies to enhance brand awareness and drive conversions through the company's US website. Your role will involve managing website content, collaborating with various teams, and utilizing SEO best practices to improve online presence and performance metrics.

Responsibilities

• Manage and update website content using a Content Management System (CMS).
• Create effective landing pages to optimize conversions.
• Build and maintain forms and automations in Pardot.
• Serve as the main point of contact for external web developers and the SEO team.
• Conduct keyword research and analysis to optimize website content for SEO.
• Collaborate on website performance metrics and user behavior analysis.
• Track, analyze, and report on site traffic performance using Google Analytics.
• Work with web developers and IT on redirects for websites of firms that join UHY.
• Conduct regular audits of website content and functionality.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• Minimum 5 years of experience in digital marketing, preferably within a professional services firm.
• Proficient with CMS (preferably Umbraco) and ability to learn new systems quickly.
• Understanding of SEO principles and best practices.
• Experience with Salesforce/Account Engagement preferred.
• Design skills and experience with design software (e.g., Canva or Adobe Creative Suite) is a plus.

Nice-to-haves

• Experience with Salesforce/Account Engagement preferred.
• Design skills and experience with design software (e.g., Canva or Adobe Creative Suite) is a plus.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance