Digital Marketing Specialist, Web

University of Miami - Miami, FL

Full-time - Mid Level

Miami, FL

Educational Services

About the position

The Digital Marketing Specialist, Web plays a crucial role in leading the development and maintenance of the Enrollment Management's web environment at the University of Miami. This position focuses on enhancing user experience through effective web design, content management, and functional tech support across various platforms. The specialist is responsible for ensuring that the university's websites are current, branded, and user-friendly, while also managing dashboards and analytics for internal use.

Responsibilities

• Apply user interface/experience principles to design, maintain, and modify the websites and related links and pages.
• Work closely with senior leadership for content relating to the applicant funnel.
• Modify, maintain, and design web content for the University's centralized Applicant Portal.
• Manage content library and all style sheets.
• Maintain a dashboard with analytics from multi-channel marketing campaigns.
• Utilize Slate Technolutions to create portals and solutions for various populations and events.
• Manage permissions and rules to filter access to pages and certain content in the CRM.
• Ensure web optimization by performing monthly audits of assets, load times, broken links, etc.
• Create original email templates and web pages in Slate using HTML, JavaScript, and CSS.
• Serve as the primary source for department users for the coordination of websites, portals, and interactive components.
• Establish and continuously assess the effectiveness of the websites within the unit and compliance with University policies and procedures.
• Support the creative team in Slate campaign strategies and provide design recommendations based on message and audience.
• Continuously refresh branding based on brand guidelines and industry trends.

Requirements

• Bachelor's Degree in Computer Science, UX Design, Communications, or related field required.
• At least three years of experience in design/marketing environment with a significant focus on Web projects and Web programming.
• Advanced Knowledge of Slate Technolutions preferred.
• Ability to direct, manage, implement, and evaluate departmental web operations.
• Ability to establish department goals and objectives that support the strategic plan.
• Ability to effectively plan, organize, and lead projects.
• Ability to work well with others.
• Ability to work independently and meet deadlines.