Digital Marketing Specialist with Graphic and Web Design know how

Stellantis - West Springfield, MA

Full-time - Mid Level

West Springfield, MA

Transportation Equipment Manufacturing

About the position

The Digital Marketing Specialist position at Bertera Chrysler Jeep Dodge Ram is designed for a professional with a strong background in digital marketing, particularly in running SEM campaigns and managing SEO strategies. This hands-on role requires expertise in graphic design and web development to optimize digital assets and enhance online visibility. The ideal candidate will be responsible for analyzing digital marketing performance, managing advertising partnerships, and creating engaging content across various platforms.

Responsibilities

• Track, report, and analyze website and social media traffic.
• Extract data from analytics platforms and tools to provide analysis on various digital marketing channels, measuring key metrics for trend analysis.
• Research and analyze competitor advertising and social channels.
• Work with and manage our advertising and marketing agency partners.
• Develop digital assets for Search Engine Marketing (SEM), email blasts, webpages, and social media, such as banner/display ads, landing pages, copy and imagery for ads assessing keywords for search campaigns.
• Brainstorm new and creative ways of identifying specific target audiences; ensure marketing is fully integrated with advertising platforms to capitalize on audience targeting.
• Review and quality check Group's websites for content continuity, accuracy, and performance.

Requirements

• Minimum 2 years of experience creating and running digital marketing campaigns for SEM and Social Marketing mediums, SEO strategies and implementations.
• Minimum 1 year experience creating websites and/or web pages to be utilized in digital advertising for maximum performance and lead capturing.
• Strong Microsoft Office 365 skills.
• Knowledge and experience with Adobe Design Suite.
• Possess some experience with the latest trends in design and front-end website development such as Bootstrap, HTML5, CSS3, responsive design, JavaScript, SASS, etc.
• Experience in using tools/platforms such as Google AdWords, Google Analytics, SpyFu or SEMRush, SproutSocial, Data Studio, etc.

Nice-to-haves

• Google AdWords Certification, Google Analytics IQ Certification, and Facebook Blueprint certification is a plus.

Benefits

• 401(k)
• Dental insurance
• Disability insurance
• Health insurance
• Vision insurance