Digital Marketing Specialist

Luminous Trends - Sugar Land, TX

Full-time

Onsite - Sugar Land, TX

Building Material and Garden Equipment and Supplies Dealers

About the position

The Digital Marketing Specialist at Luminous Trends Inc. is responsible for strategizing, creating, optimizing, and executing digital marketing campaigns across various platforms. This role involves managing online promotional campaigns, developing digital marketing assets, and ensuring brand consistency while meeting business objectives and revenue goals. The specialist will analyze data to track campaign performance and recommend improvements to enhance marketing strategies.

Responsibilities

• Strategizing, creating, optimizing, and executing digital marketing campaigns.
• Managing platforms for online promotional campaigns in various digital categories.
• Creating and implementing digital marketing assets to meet business objectives.
• Managing digital content, including procurement, development, and posting activities.
• Maintaining brand standards for Luminous Trends and its vendor partners.
• Consulting with design teams for digital specifications.
• Reviewing and editing incoming content for consistency and compliance with requirements.
• Tracking, collecting, analyzing, and reporting data to evaluate campaign results.
• Performing testing on landing pages to measure performance using digital tools.
• Using audience segmentation to deliver personalized content for promotions.
• Identifying deficiencies and recommending improvements in marketing strategies.
• Managing outside marketing agencies and partnerships.
• Optimizing strategic digital marketing activities to build traffic and increase online sales.

Requirements

• 3 years' experience in digital marketing or a related position.
• Proficiency in SQL, CSS, UI/UX Design, Video Content Curation, Sitemap creation, Tag management, Keyword Research, Google Tag Manager, Funnel Creation with Hubspot & Mailchimp, Media buying, Social Media ads, Agile/Scrum.