Digital Marketing Specialist

Sethi Solar - Dallas, TX

Full-time

Dallas, TX

About the position

The Digital Marketing Specialist will play a crucial role in enhancing the company's market presence and revenue through effective marketing strategies. This position involves conducting market research, analyzing data, and implementing innovative marketing campaigns to improve brand visibility and performance.

Responsibilities

• Conduct market research to determine potential of products and services
• Perform analysis of market strengths, weaknesses, opportunities and threats
• Develop and implement innovative marketing campaigns
• Translate complex data into simple graphs and text
• Compile and present data for other departments
• Manage social media accounts
• Handle public relations (PR)

Requirements

• Knowledge of Demand IQ
• SEO expertise
• Knowledge of different types of Digital Marketing
• Ability to manage Google Workspace
• Proficiency in WordPress
• Experience managing company and personal social media following
• Previous experience in market research or related fields
• Familiarity with quantitative and qualitative data collection
• Strong analytical and critical thinking skills
• Strong communication and presentation skills
• Ability to work well in teams