Digital Marketing Specialist

$55,000 - $65,000/Yr

Unclassified - McKinney, TX

Full-time - Mid Level

Remote - McKinney, TX

About the position

At Roof Cake, we are on a mission to revolutionize the roofing industry, and we are looking for a Digital Marketing Specialist to join our innovative team. This role is pivotal in developing, implementing, and managing digital marketing campaigns that promote our company's products and services. As a Digital Marketing Specialist, you will collaborate closely with our marketing team to enhance our online presence and drive targeted traffic to our website. Your expertise will be crucial in analyzing campaign performance and optimizing strategies to achieve the best results. In this position, you will be responsible for creating and executing digital marketing strategies across various channels, including social media, SEO, PPC, email marketing, and content marketing. You will manage and optimize campaigns to drive traffic, generate leads, and increase conversions. Additionally, you will analyze and report on the performance of digital marketing campaigns using tools like Google Analytics, Google Ads, and social media analytics. Conducting market research to identify trends and opportunities for growth will also be part of your responsibilities. You will work collaboratively with internal teams to create compelling content and ensure consistency across all digital platforms. Managing and optimizing paid advertising budgets and strategies will be essential, as will staying up-to-date with the latest industry trends and best practices to continually improve campaign performance. This role offers a unique opportunity to be part of a groundbreaking company that is changing the way roofing is done, with a focus on exceptional customer experiences and innovative solutions.

Responsibilities

• Develop and execute digital marketing strategies across various channels including social media, SEO, PPC, email marketing and content marketing.
• Create, manage, and optimize campaigns to drive traffic, generate leads, and increase conversions.
• Analyze and report on the performance of digital marketing campaigns using tools like Google Analytics, Google Ads, and social media analytics.
• Conduct market research to identify trends and opportunities for growth.
• Collaborate with internal teams to create compelling content and ensure consistency across all digital platforms.
• Manage and optimize paid advertising budgets and strategies.
• Stay up-to-date with the latest industry trends and best practices to continually improve campaign performance.

Requirements

• Proven experience in digital marketing, with a strong understanding of SEO, PPC, social media, email marketing, and content marketing.
• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication and organizational skills with attention to detail.
• Ability to work independently and as part of a team in a fast-paced environment.
• Creative problem-solving skills and a proactive approach to campaign management.

Nice-to-haves

• Certification in Google Ads, Google Analytics, or other relevant digital marketing certifications.
• Experience with CRM systems and marketing automation tools.
• Familiarity with graphic design tools such as Adobe Creative Suite.

Benefits

• Paid time off
• Flexible work environment with the option for remote or hybrid work arrangements
• Competitive compensation package with performance-based incentives
• Opportunities for growth and advancement in a rapidly growing industry