Digital Marketing Specialist

$59,000 - $64,000/Yr

Pottorff - Fort Worth, TX

Full-time - Entry Level

Remote - Fort Worth, TX

Fabricated Metal Product Manufacturing

About the position

The Digital Marketing Specialist at Pottorff will play a crucial role in enhancing brand awareness and developing digital strategies for Pottorff and its associated brands. This position requires a creative and analytical individual who can manage various digital marketing initiatives, including social media, email marketing, and website content management.

Responsibilities

• Develop strategies for digital marketing programs to achieve goals across social media platforms and websites.
• Create and maintain email and social media calendars, generating content and graphics.
• Create digital banners and graphics for websites and social media.
• Monitor website performance and generate reports on analytics across all digital platforms.
• Manage and maintain content on the Pottorff, All-Lite, and C&S Air Products websites.
• Collaborate with outside vendors as needed.
• Create and maintain a digital brand newsletter.

Requirements

• Bachelor's degree in Marketing.
• Minimum 2-4 years of Digital Marketing experience.
• In-depth understanding of the digital and social media landscape.
• Computer skills including basic HTML, Adobe Creative Suite, and Dreamweaver.
• Proficiency in Microsoft Office.
• Experience with Campaign Monitor, Survey Monkey, PowerBI, and Hubspot.
• Experience analyzing and reporting on social, website, and all digital data.
• Exceptional attention to detail and proofreading skills.
• Strong verbal and written communication skills.
• Problem-solving skills.
• Team player with a positive attitude.
• Creativity and desire to explore and communicate new ideas for content and campaigns.