Digital Marketing Specialist

$55,000 - $65,000/Yr

Topinka Financial of Raymond James - Wayne, NJ

Full-time

Wayne, NJ

About the position

We are seeking a creative and detail-oriented Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for executing digital marketing and social media strategies that enhance brand awareness, drive traffic, and generate leads.

Responsibilities

• Develop and implement digital marketing campaigns across multiple channels, including social media, email, and search engines.
• Conduct thorough research to identify trends, target audiences, and competitive positioning.
• Create engaging content for websites, blogs, and social media platforms that aligns with the brand's voice and objectives.
• Manage advertising efforts using Google Ads and other online advertising platforms to optimize performance.
• Utilize content management systems to update website content and ensure SEO best practices are followed.
• Collaborate with graphic design teams to create visually appealing marketing materials that enhance campaign effectiveness.
• Analyze campaign performance metrics using SQL and other analytical tools to inform future strategies.
• Assist in copywriting for promotional materials, ensuring clarity and alignment with marketing goals.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Proven experience in digital marketing or a related role is an advantage.
• Strong research skills with the ability to analyze data effectively.
• Proficiency in graphic design software such as Adobe Creative Suite is a plus.
• Familiarity with Google Ads and experience managing online advertising campaigns is essential.
• Knowledge of content management systems (CMS) for website updates is required.
• Excellent copywriting skills with a keen eye for detail and creativity in content creation.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.

Nice-to-haves

• Experience in SQL
• Proficiency in graphic design software such as Adobe Creative Suite

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan