Digital Marketing Specialist

$65,643 - $87,524/Yr

HomeServe - Norwalk, CT

Full-time - Mid Level

Norwalk, CT

Specialty Trade Contractors

About the position

The B2B Digital Marketing Specialist is a results-driven marketing professional responsible for executing digital marketing tactics to enhance brand equity and support lead generation. This role requires creativity and the ability to deploy content across various channels, including events, email, website, and social media. The position offers an opportunity for growth within a dynamic team that values employee contributions and fosters a fun and engaging work environment.

Responsibilities

• Assist in the planning and execution of digital marketing campaigns across various channels, including events, email, website, and social media.
• Manage content on digital platforms, including blog posts, case studies, newsletters, social media updates, and paid ads.
• Contribute to lead generation efforts by optimizing landing pages, supporting lead nurturing workflows, and ensuring proper CRM integration.
• Perform general web updates and coordinate with external vendors as needed.
• Monitor and report on digital marketing performance.
• Provide administrative support for marketing initiatives, including maintaining marketing calendars, tracking budgets, and managing project timelines.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• 3-5 years of experience in digital marketing within a B2B context, with proven success in digital campaigns and lead generation.
• Knowledge of digital marketing platforms/marketing automation tools; experience with WordPress, HubSpot, Zoom, and Salesforce.
• Excellent written and verbal communication skills, particularly in B2B marketing email communications and website applications.
• Ability to manage multiple projects and meet deadlines.
• Proficient in Microsoft Office Suite (Word, PowerPoint, Excel, Access).
• Employs a growth mindset.
• Strategic and innovative thinker with a creative approach to solving challenges.
• Meticulous, results-driven, and able to work collaboratively in a cross-functional setting.
• Proactive and capable of driving initiatives with minimal supervision.

Benefits

• Annual bonus potential of 5%