Digital Marketing Specialist

$45,000 - $65,000/Yr

Ebq - Austin, TX

Full-time

Remote - Austin, TX

About the position

The Digital Marketing Specialist role at EBQ offers an exciting opportunity to contribute to the growth of multiple brands through effective digital marketing initiatives. The position focuses on developing and executing marketing campaigns across various digital platforms, with the goal of enhancing brand awareness for EBQ's clients. The ideal candidate will possess a solid understanding of digital marketing strategies and be adept at utilizing marketing technology to support organizational growth.

Responsibilities

• Execute digital marketing tasks on platforms such as Pardot, HubSpot, MailChimp, Marketo, and other similar platforms
• Gather, report, and analyze marketing performance data
• Effectively create and manage email marketing programs, create and publish landing pages, website updates, and other digital marketing execution
• Implement A/B testing (landing pages, emails, and CTAs)
• Work with other marketing teams such as visual, content, and website developers to support client needs for task execution
• Coordinate with assigned clients to implement HTML/CSS website edits
• Create and optimize paid media programs through technologies such as Google Ads and LinkedIn Ads
• Consistently achieve or exceed monthly targets established by supervisor
• Retain training and direction from management
• Adhere to company policies and values
• Work effectively in a collaborative work environment and professionally represent EBQ to clients
• Perform other duties as assigned

Requirements

• Highly motivated and disciplined self-starter with excellent oral and written communication skills
• Knowledge of Google Analytics and PPC Campaigns
• Knowledge of digital marketing automation platforms such as Pardot, HubSpot, MailChimp, Marketo, or other similar platforms
• Comfortable with marketing technology and a fast learner of new platforms
• Working knowledge of WordPress page builder WPBakery or Elementor
• HTML/CSS proficiency
• Process-oriented

Nice-to-haves

• Proficiency in CRM systems such as Salesforce.com or HubSpot

Benefits

• Remote work opportunity
• Equal employment opportunities without discrimination
• Reasonable accommodations for individuals with disabilities