Digital Marketing Specialist

Rapid Micro Biosystems - Lexington, MA

Full-time - Mid Level

Lexington, MA

Chemical Manufacturing

About the position

The Digital Marketing Specialist at Rapid Micro Biosystems is responsible for researching and promoting the company's products and services through various online channels, including blogs, social media, and website content. This role involves managing the company's website, integrating digital activities within broader marketing campaigns, and creating targeted campaigns to enhance site traffic and sales. The position requires a creative team player with a passion for digital marketing, contributing significantly to the marketing team's efforts in delivering a unified customer experience.

Responsibilities

• Research advertising trends
• Decide on appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online
• Implement email marketing campaigns
• Implement social media paid campaigns
• Measure digital traffic
• Monitor social media and Google Analytics

Requirements

• Bachelor's degree in Marketing or related field
• 3+ years of relevant working experience
• Proven work experience as a Digital Marketing Specialist or similar role
• Familiarity with B2B and B2C advertising campaigns
• Hands-on experience with web content management tools, like HubSpot
• Expertise in Salesforce, Pardot, and Excel
• Expertise in SEO and Google Analytics
• Experience with marketing campaigns on social media
• Strong communication, writing, and presentation skills
• Demonstrated decision-making capabilities

Nice-to-haves

• Experience in the Pharmaceutical Industry or equivalent life science discipline
• Excellent interpersonal and communication skills
• Ability to motivate and lead