Digital Marketing Specialist

$53,406 - $60,000/Yr

MAFÈ Resources - Hollywood, FL

Full-time - Entry Level

Hollywood, FL

About the position

We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing and a strong understanding of various online marketing channels. This role requires a blend of analytical skills and creativity to develop and implement effective marketing strategies that enhance our brand presence and drive engagement.

Responsibilities

• Develop, execute, and manage digital marketing campaigns across multiple platforms including social media, email, and websites.
• Utilize SEO best practices to optimize website content and improve organic search rankings.
• Create engaging content for various digital channels, including blogs, social media posts, and email newsletters.
• Analyze website traffic and user behavior using analytics tools to inform marketing strategies.
• Manage marketing automation tools to streamline campaigns and improve lead generation efforts.
• Collaborate with graphic designers to create visually appealing marketing materials using Adobe Creative Suite.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Maintain the company's WordPress website by updating content and ensuring optimal performance.
• Monitor campaign performance metrics and adjust strategies as needed to achieve desired outcomes.

Requirements

• Proven experience in digital marketing or a related field.
• Strong knowledge of SEO principles and best practices.
• Proficiency in using analytics tools (e.g., Google Analytics) to track performance metrics.
• Familiarity with email marketing platforms and best practices for effective campaigns.
• Experience with marketing automation tools is highly desirable.
• Basic graphic design skills with proficiency in Adobe Creative Suite are preferred.
• Excellent research skills with the ability to analyze data effectively.
• Strong written and verbal communication skills with attention to detail.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.

Nice-to-haves

• Experience with marketing automation tools is highly desirable.
• Basic graphic design skills with proficiency in Adobe Creative Suite are preferred.

Benefits

• Flexible schedule
• Health insurance
• Paid time off