Digital Marketing Specialist

Robert Half - Raleigh, NC

Full-time - Entry Level

Raleigh, NC

Administrative and Support Services

About the position

The Digital Marketing Specialist at Robert Half will be responsible for designing, implementing, and monitoring effective marketing campaigns aimed at achieving business goals. This role requires a strong understanding of digital marketing tools and strategies, as well as a passion for enhancing brand awareness and driving website traffic.

Responsibilities

• Develop, implement, and manage marketing campaigns that promote the products and services of the company.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads.
• Generate and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Stay up-to-date with digital marketing trends and potential new channels and strategies.
• Assist with content creation for the company website and social media platforms.
• Collaborate with cross-functional teams - from creative, IT, and Production to increase client satisfaction.
• Use Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve those metrics through testing and new initiatives.
• Carry out regular competitor and customer analysis.

Requirements

• Knowledge and passion for digital marketing.
• Understanding of current marketing tools and strategies.
• Experience in designing, implementing, and monitoring effective marketing campaigns.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan