Digital Marketing Specialist

$78,800 - $108,600/Yr

Express Employment Professionals - New York, NY

Full-time - Entry Level

New York, NY

Administrative and Support Services

About the position

The Digital Marketing Specialist at PHOENIX Retail, LLC will act as a liaison between the Bonobos business and digital marketing partners, focusing on driving revenue, clicks, and conversions through various online channels. This role involves managing paid marketing campaigns, optimizing customer acquisition and retention strategies, and collaborating with creative teams to enhance marketing efforts. The ideal candidate should be detail-oriented, analytically savvy, and possess strong communication skills to work effectively with both internal teams and external partners.

Responsibilities

• Partner with media agency to manage and execute Paid Search, Paid Social, Display, Affiliate, Linear TV, and Streaming campaigns, including budget ownership and KPI management.
• Support execution of paid performance marketing efforts across various channels by combining data analysis and creative brand marketing.
• Collaborate with the internal creative team to evolve creative development through a test and learn agenda.
• Conduct daily, weekly, and monthly performance analysis, tracking key marketing performance indicators and identifying areas of opportunity.
• Communicate and lead external partners to execute audience and creative strategies to meet KPIs.
• Ensure data and technical requirements are set up for tracking and executing campaigns.

Requirements

• BA/BS degree
• 3-5 years of digital marketing experience in paid marketing
• Experience in eCommerce/direct response environment is a plus
• In-depth understanding of various paid advertising platforms (Facebook, YouTube, Google, etc.)
• Experience managing direct response marketing campaigns on web, mobile web, and native mobile app
• Experience working with 3rd party ad networks
• Proficient in web analytics tools
• Experience working with digital media agencies
• Strong analytical and quantitative skills with an understanding of online marketing metrics
• Experience in Tableau and Google Analytics is a plus.

Nice-to-haves

• Experience in a fast-paced, entrepreneurial environment
• Ambition and eagerness to learn more

Benefits

• Medical, pharmacy, dental and vision coverage
• 401(k) and Roth 401(k) with Company match
• Merchandise discount
• Paid Time Off
• Parental leave for new moms and dads