Digital Marketing Specialist
$56,940 - $96,800/Yr
Auburn University - Auburn, AL
posted 5 days ago
Full-time - Mid Level
Auburn, AL
Educational Services
About the position
The Digital Marketing Specialist at Auburn University plays a crucial role in enhancing the college's digital communication and marketing efforts. This position focuses on online recruitment, development solicitation, corporate relations, and research partnerships, while also managing the college's social media accounts and digital advertising campaigns. The specialist will lead the production, development, maintenance, and analysis of marketing data to support strategic communication goals, working closely with academic units and teams to optimize marketing strategies.
Responsibilities
- Coordinate and provide creative support for strategic projects related to digital marketing and communication.
- Oversee the development, implementation, assessment, and modification of digital marketing efforts.
- Serve as the primary contact for developing key marketing strategies and creating associated collateral.
- Manage the college's social media accounts and paid marketing campaigns to align with strategic objectives.
- Handle digital advertising efforts, including Google Ads, email ads, retargeting ads, and digital billboards.
Requirements
- Bachelor's Degree in Communication, Marketing, Data Management, or a related field.
- Five years of experience in marketing and communications services.
- Knowledge of Salesforce Marketing Cloud and email marketing best practices.
- Strong interpersonal and project management skills.
- Experience with Google AdWords, Facebook, X, LinkedIn, and Instagram marketing.
Nice-to-haves
- Salesforce Marketing Cloud Administrator Certification is desired.
- Working knowledge of SQL, AmpScript, JSON, and JavaScript is preferred.
Benefits
- Health insurance
- Retirement plans
- Educational opportunities
- Supportive work environment
