Digital Marketing Specialist

About the position

The purpose of this position is to implement, track, and optimize our digital marketing campaigns across all digital channels to enhance the city's online presence, engage with residents and stakeholders, and promote city initiatives and events. This class works under general supervision, independently developing work methods and sequences. The essential functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the class as necessary.

Responsibilities

• Develop and execute compelling, out-of-the-box-type digital marketing campaigns to increase brand awareness, drive website traffic, and achieve strategic objectives.
• Work with departmental leadership to optimize social media channels (e.g., Facebook, YouTube, Instagram, LinkedIn, etc.) to foster community engagement, share relevant content, and respond to inquiries and comments.
• Work with the Communications manager to use the city newsletter to launch campaigns, announcements, and event invitations and communicate effectively with residents, businesses, and stakeholders.
• Conduct keyword research, on-page optimization, and content creation to improve the city's search engine ranking and visibility.
• Monitor and analyze digital marketing performance metrics (e.g., website traffic, social media engagement, email open rates) to track campaign effectiveness and identify areas for improvement.
• Stay informed about emerging digital trends, tools, and technologies in the marketplace and government space, and recommend innovative strategies to enhance the city's digital presence.
• Collaborate with internal departments and external partners to align digital marketing efforts with broader communication and outreach initiatives.
• Ensure compliance with relevant laws, regulations, and policies related to digital marketing, data privacy, and accessibility.
• Support special projects and initiatives as assigned by department leadership.
• Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

Requirements

• Bachelor's degree in marketing, communications, digital media, or a related field; relevant certifications (e.g., Google Analytics, HubSpot) are a plus.
• Minimum of 2 years of experience in digital marketing, focusing on SEO, social media, and email marketing.
• Must possess and maintain a valid state driver's license with an acceptable driving history.
• Must be able to provide a portfolio containing samples of work.

Nice-to-haves

• Experience in a government or public sector environment