Project World Impact - Saint Charles, IL
posted about 1 month ago
Company Overview Project World Impact (PWI) is a leading digital marketing agency dedicated to helping nonprofit organizations and mission-driven businesses achieve their goals through strategic online marketing solutions. With a focus on creativity, innovation, and impact, we empower our clients to reach and engage their target audiences effectively. As part of our dynamic team, you will have the opportunity to work with a diverse portfolio of clients and make a meaningful difference in the world. Position Overview We are seeking a talented and experienced Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of online advertising and experience developing and implementing digital marketing strategies to drive online traffic. You will oversee multiple client accounts, develop and implement strategic campaigns, and drive results that align with our clients' missions and objectives. Key Responsibilities - Google Ads and Bing Ads Management: Design and manage Google Search Ads & Bing Ads campaigns to enhance visibility and drive conversions. Utilize AI tools to optimize accounts for peak performance and maximize ROI. Implement Display and Shopping Ads as required. Execute remarketing strategies to boost engagement and conversions. Coordinate with clients to discuss campaign performance and recommend improvements. - Pay-Per-Click (PPC) Campaign Management: Structure client campaigns logically and effectively, including segmentation by objective, audience, or product/service categories. - Analytics and Reporting: Utilize Google Analytics, Google Tag Manager, and GA4 to track, analyze, and report on campaign performance. Implement tracking codes and manage tags to collect accurate data. Leverage data insights to refine marketing strategies and optimize user experiences. - Email Marketing: Plan, write, and coordinate strategic email marketing campaigns tailored to client needs. Implement strategies to engage audiences and drive conversions. - Search Engine Optimization (SEO) and Content Marketing: Enhance organic reach through SEO best practices and tools. Develop content strategies (e.g., blogs, whitepapers) to support inbound marketing efforts. Provide SEO audits and conduct keyword research to improve rankings and guide client strategy. - Social Media Ads & Organic Social Media Management: Manage social media marketing campaigns and paid advertising across platforms (Facebook, Instagram, LinkedIn). Develop and execute social media strategies to strengthen online presence and promote client missions. - Campaign Monitoring & Reporting: Track key performance metrics (impressions, clicks, CPA, ROAS) and make data-driven recommendations for improvement. - Client Engagement: Engage with clients to answer questions and provide guidance on marketing strategies and initiatives.