Digital Marketing Specialist

Gotransverse - Austin, TX

Full-time - Entry Level

Hybrid - Austin, TX

51-100 employees

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About the position

Gotransverse is seeking a Digital Marketing Specialist to join their agile team, focusing on shaping digital marketing strategies for their Enterprise SaaS Billing Management solution. The role requires expertise in paid advertising, particularly Google Ads, and a strong analytical mindset to drive audience engagement and business growth through data-driven decision-making.

Responsibilities

• Must be certified in at least one of the following: Google Ads Certified, Google Ads Display Certified, Google AI Performance Ads Certification, or any Google Professional Ads Certification.
• Experience in paid advertising with an emphasis on LinkedIn strategy is a plus.
• Ability to build and present meaningful reports from Google Ads or Google Analytics to management.
• Contribute to various marketing efforts including social media, content, product marketing, and more as needed.
• Basic understanding of data visualization and how to engage stakeholders with it.

Requirements

• A bachelor's degree in business, communication, marketing, or related disciplines from an accredited school.
• Google Ads Certification.
• Exceptional written and verbal communication skills.
• A strong understanding of digital marketing platforms and strategies.
• Experience in data analysis and the ability to present data in a meaningful way to stakeholders.
• Agile and adaptable to the evolving needs of a fast-paced environment.
• Ability to work on multiple projects, demonstrating excellent project management skills.
• A self-starter with a high degree of motivation, creativity, and the ability to innovate and differentiate.

Nice-to-haves

• Experience and/or certification in any CRM system is a plus but not required.
• Google Analytics Certification is highly desirable, and is a huge plus but not required.

Benefits

• Health insurance
• Snacks provided
• Company lunches and snacks
• Company-provided parking
• Public transportation reimbursement
• Competitive salaries and bonuses
• Exceptional health benefits, including a company-funded HRA (Health Reimbursement Account)