Digital Marketing Specialist

Beacon Hill Staffing Group - Montpelier, VT

Full-time - Mid Level

Montpelier, VT

Administrative and Support Services

About the position

The Digital Marketing Specialist will play a crucial role in a leading media agency focused on the pharmaceutical sector. This position is designed for a long-term contract, initially set for six months, with the potential for extension or conversion to a permanent role. The specialist will work remotely, aligning with Eastern Standard Time (EST) hours, and will be responsible for developing and executing digital marketing strategies that enhance direct-to-consumer (DTC) and healthcare professional (HCP) engagement.

Responsibilities

• Contribute DTC and HCP omni-channel engagement recommendations based on customer insights and digital marketing trends.
• Draft and review creative briefs and documentation for digital programs, ensuring alignment with marketing objectives.
• Lead internal review processes and collaborate with external partners for timely preparation of digital programs.
• Define project strategy, scope, timelines, and deliverables in partnership with brands and digital agencies.
• Own DTC and HCP digital initiatives KPI and measurement reporting, providing insights to optimize performance.
• Execute DTC and HCP digital tactics and media programs to drive business impact and maximize ROI.
• Collaborate with Business Insights & Analytics for KPI identification and ongoing reporting of digital programs.
• Drive innovation in digital tactics by partnering with brands and external partners.
• Monitor project status and provide regular updates on progress and challenges.
• Analyze campaign performance data to provide actionable insights for future initiatives.

Requirements

• Bachelor's degree with a minimum of 3+ years of experience in pharmaceutical/biotech or related marketing/media agency.
• Experience in pharmaceutical omnichannel strategy and digital marketing.
• Strong leadership and analytical skills in leading digital engagement and analytics activities.
• Proven ability to manage digital agencies and cross-functional teams effectively.
• Competence in developing and activating media plans for optimal reach and engagement.
• Ability to navigate internal review processes for compliance and timely approvals.
• Prior experience in Digital or Media Marketing Agency is a plus.
• Strong oral and written communication skills for clear communication with stakeholders.
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, PowerBI, Salesforce Marketing Cloud, Lucid, and Veeva CRM.
• Strong understanding of digital marketing analytics and measurement tools.

Nice-to-haves

• Prior Digital or Media Marketing Agency experience is a plus.