Digital Marketing Specialist

$70,000 - $100,000/Yr

AppleOne - La Palma, CA

Full-time - Senior

La Palma, CA

Administrative and Support Services

About the position

We are seeking a Digital Marketing Specialist to lead, develop, and optimize digital marketing campaigns across multiple channels. This role is essential for driving brand awareness, generating leads, and increasing sales through innovative digital marketing strategies.

Responsibilities

• Lead the development, execution, and optimization of digital campaigns across social media and websites, ensuring brand consistency.
• Manage projects from concept to execution, collaborating with stakeholders to meet timelines, budgets, and objectives.
• Work with the graphic/multimedia team to produce videos, blog posts, landing pages, and social media content.
• Ensure the company website is user-friendly, mobile-responsive, and optimized for SEO.
• Develop content calendars, engage with followers, and analyze performance metrics to grow the company's social presence.
• Implement strategies to improve search rankings, traffic, and lead generation.
• Use Google Analytics and social media insights to measure and report on campaign performance, adjusting strategies to improve results.
• Conduct research to identify opportunities and enhance digital marketing efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, preferably within the home improvement industry.
• Proven experience in managing digital marketing campaigns, including SEO and social media.
• Proficiency in digital marketing tools such as Google Ads, Google Analytics, Facebook Ads Manager, or similar platforms.
• In-depth knowledge of WordPress.
• Familiarity with SEMRUSH, Crazy Egg, or other analytical tools.
• Ability to analyze campaign performance data and provide actionable insights.
• Strong written and verbal communication skills to collaborate effectively and create engaging marketing content.
• Self-starter with a creative mindset and a passion for innovation in digital marketing.
• Experience in B2B and B2C marketing, with home improvement or window treatment industry experience preferred but not required.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Vision insurance
• Paid sick time