Digital Marketing Specialist

O'Rourke Media Group - Phoenix, AZ

Full-time - Entry Level

Remote - Phoenix, AZ

11-50 employees

Management of Companies and Enterprises

About the position

O'Rourke Media Group is seeking a Digital Marketing Specialist to join their digital fulfillment team. This role focuses on executing various digital advertising campaigns, including paid search, targeted display, and social media. The position offers an excellent opportunity for individuals looking to enhance their skills across multiple advertising platforms, with the flexibility of remote work.

Responsibilities

• Build SEM, targeted display, and paid social media campaigns.
• Enable campaign tracking.
• Monitor and analyze campaign performance, proactively recommending optimizations as needed to increase metrics.
• Collaborate with Digital Marketing Fulfillment members and Sales Team to meet client expectations.
• Communicate monthly performance metrics and campaign updates to Sales Team and client.
• Remain up-to-date with best digital marketing practices and features in designated ad platforms.

Requirements

• College degree in a related field.
• 1+ years of experience executing paid media campaigns, with experience in PPC and Meta.
• Google Ads Certified or willing to earn certification.
• Ability to build ad copy that encourages users to take action.
• Understanding of bid management and best bidding strategies.
• Comfortable in a client-facing and educational environment.
• Campaign tracking implementation (Google Tag Manager, Meta Pixel and Google Analytics).
• High attention to detail and ability to provide accurate deliverables in a fast-paced environment.

Nice-to-haves

• Experience running campaigns across multiple industries is desired but not required.
• SEO experience is a plus.

Benefits

• Remote work flexibility
• Opportunity for professional development
• Exposure to various digital advertising platforms