Digital Marketing Specialist

Gid Investment Advisers - Dallas, TX

Full-time - Mid Level

Dallas, TX

Real Estate

About the position

The Digital Marketing Specialist at Windsor Communities will be responsible for managing the brand's website, coordinating lead generation efforts, and supporting digital marketing initiatives. This role is crucial for driving traffic, enhancing customer engagement, and ensuring a seamless digital experience across the company's properties. The specialist will work closely with various teams and external partners to optimize website functionality and performance, analyze lead generation data, and implement effective marketing strategies.

Responsibilities

• Serve as the product owner for the WindsorCommunities.com brand website, ensuring optimal functionality and user experience.
• Coordinate website updates, improvements, and content management in alignment with brand standards and marketing goals.
• Manage the product backlog and collaborate with cross-departmental teams to implement new website features.
• Support the demand generation strategy by implementing and tracking lead generation campaigns across digital channels.
• Conduct regular analysis of lead generation data and provide actionable insights to improve targeting and conversion.
• Manage Internet Listing Services (ILS) administration, including upgrades, invoice management, and contract administration.
• Serve as a point of contact for digital agencies, facilitating campaign setup and performance tracking.

Requirements

• Bachelor's degree and 3+ years of experience in digital marketing, demand generation, or website management.
• Strong understanding of digital marketing channels, website optimization, integrations, and lead generation tactics.
• Excellent communication skills and ability to simplify complex concepts for better understanding.
• Proactive with a goal/results-driven focus and effective project management skills.
• Ability to interpret a variety of data and draw valid conclusions.

Nice-to-haves

• Experience managing ILS platforms and/or working with digital marketing agencies.
• Familiarity with Power BI, Yardi Site Manager, and WordPress CMS.
• Google Analytics 4 certificate.

Benefits

• Base compensation determined by education and experience.
• Eligible for bonuses and benefits.