Digital Marketing Specialist

About the position

Goosehead is a forward-thinking insurance organization committed to driving innovation and growth through impactful marketing strategies. We are seeking a motivated and skilled Digital Marketing Specialist to join our Digital Acquisitions team; Goosehead is looking for the best in the industry to fill this role. This role is perfect for someone with a strong background in digital marketing, project management, and content creation who is ready to make an impact in a growth focused environment.

Responsibilities

• Develop, implement, and monitor digital marketing strategies across platforms, including social media, email, and SEO.
• Analyze campaign performance using analytics tools and provide actionable insights to improve ROI.
• Coordinate and manage end-to-end marketing projects, ensuring timely delivery and alignment with business goals.
• Collaborate with cross-functional teams to meet project milestones and deliverables.
• Craft compelling and engaging content for websites, blogs, social media, email newsletters, and advertising campaigns.
• Maintain brand voice and tone consistency across all marketing channels.
• Optimize website content and structure to improve search engine rankings and drive organic traffic.
• Manage PPC campaigns, including Google Ads and social media advertising, to achieve lead generation and conversion goals.
• Work with the marketing team to brainstorm and execute innovative marketing strategies.
• Support the creation of marketing calendars, campaign roadmaps, and content schedules.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in digital marketing, project management, and content creation/copywriting.
• Proven experience managing digital marketing campaigns and tracking performance metrics.
• Strong understanding of SEO, SEM, Google Analytics, and other digital marketing tools.
• Exceptional writing, editing, and proofreading skills.
• Proficiency in project management tools (e.g., Monday.com) and marketing platforms.
• Excellent organizational and time management skills with the ability to manage multiple priorities.

Nice-to-haves

• Experience with graphic design tools such as Canva, Adobe Creative Suite, or similar.
• Knowledge of HTML, CSS, or CMS platforms.
• Certifications in Google Ads, Google Analytics, Monday.com, HubSpot, or related areas.

Benefits

• High quality voluntary health, vision, disability, life, and dental insurance programs
• 401K Matching Plan
• Employee Stock Purchase Plan
• Paid holidays, vacation, and sick leave
• Corporate sponsored programs to enhance employee physical, financial, mental, and emotional wellness
• Financial Solution Program