Digital Marketing Specialist

$75,000 - $90,000/Yr

JobTread Software - Dallas, TX

Full-time - Entry Level

Dallas, TX

11-50 employees

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About the position

JobTread is seeking a Digital Marketing Specialist to enhance brand awareness, generate leads, and support marketing objectives within the construction management software industry. This role involves developing, implementing, tracking, and optimizing digital marketing campaigns across various channels, contributing to a team that values innovation and teamwork.

Responsibilities

• Assist with developing, implementing, and managing our digital marketing strategy.
• Analyze website traffic and provide regular internal reports using Google Analytics.
• Improve Search Engine Optimization (SEO) to drive more website traffic.
• Run and optimize Google Ads, Display Ads, and Social Media Ad campaigns.
• Create email drip campaigns to nurture leads and qualified prospects.
• Contribute to the ideation and creation of compelling content marketing including blog posts, articles, videos, and social media messages.
• Optimize marketing funnels to convert leads into qualified prospects and customers.
• Collaborate with design, sales, and product development teams to develop brand awareness and online reputation.
• Create landing pages and optimize the user experience to maximize conversion rates.
• Measure and report the performance of all digital marketing initiatives.
• Assist in qualifying and signing up potential partners to join our Marketplace.
• Develop and implement joint marketing initiatives with strategic partners.
• Other duties as assigned.

Requirements

• Bachelors degree in Marketing, Business, or a related field is preferred.
• Proven experience in digital marketing including SEO, SEM, marketing automation, email, Google Ads, social media ads, and Google Analytics.
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Exceptional skills in marketing writing and content creation.
• Strong analytical skills and data-driven thinking.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills with the ability to manage multiple projects simultaneously.
• Experience with Pardot and Salesforce is a plus.
• Google Analytics and Ads certifications are a plus.

Nice-to-haves

• Experience with Pardot and Salesforce is a plus.
• Google Analytics and Ads certifications are a plus.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• 401k plan + matching
• Paid training
• Free access to an onsite workout facility
• Flexible schedule
• Casual dress code
• Weekly Team Lunch, Happy Hours, and other team events