Digital Marketing Specialist

$70,000 - $85,000/Yr

The Ribbon Yard LLC - Hoover, AL

Full-time - Mid Level

Remote - Hoover, AL

About the position

The Digital Marketing Specialist at The Ribbon Yard LLC is responsible for developing, implementing, and managing comprehensive digital marketing campaigns to promote the company's products and services. This role requires a strong understanding of various digital channels, including SEO, SEM, social media, email marketing, and online advertising, with a focus on driving online traffic and generating quality leads.

Responsibilities

• Develop and implement digital marketing strategies to drive online traffic to the company website and generate quality leads.
• Manage and optimize PPC campaigns (Google Ads, Facebook Ads, etc.) to ensure maximum ROI.
• Conduct keyword research and optimize content for SEO.
• Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics, HubSpot, or similar.
• Plan and execute digital email marketing campaigns, including the design, copywriting, and distribution of newsletters and promotional emails.
• Manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms.
• Create and curate engaging content for social media posts, blogs, and articles.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep the company ahead in the competitive landscape.
• Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments.

Requirements

• Bachelor's degree in Marketing, Digital technologies or relevant field; Master's degree preferred.
• Proven experience as a Digital Marketing Specialist or similar role with a track record of successful digital campaigns.
• Solid knowledge of SEO, SEM, social media marketing, email campaigns, and online advertising.
• Experience with A/B testing and data-driven optimization.
• Proficient in Google Analytics, Google Ads, Facebook Business Manager, and other digital marketing tools.
• Strong analytical skills and data-driven thinking.
• Excellent communication and interpersonal skills.
• Creative mindset with the ability to think outside the box.
• Certification in Google Analytics, Google Ads, or similar is a plus.

Nice-to-haves

• Certification in Google Analytics, Google Ads, or similar is a plus.

Benefits

• Health savings account
• Relocation assistance
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Parental leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Employee discount
• Professional development assistance
• Flexible schedule
• Life insurance
• Referral program
• Retirement plan