Digital Marketing Specialist

$63,410 - $74,980/Yr

Generator Source - Brighton, CO

posted 3 months ago

Full-time - Mid Level
Brighton, CO
Merchant Wholesalers, Durable Goods

About the position

Join Our Team as a Digital Marketer at Generator Source. At Generator Source, we have been a trusted name in buying, servicing, and selling new, surplus, and used industrial diesel engines and electric power generators for over 30 years. As a Digital Marketer at Generator Source, you will play a vital role in enhancing our online presence and driving digital marketing strategies to promote our services and products effectively. In this position, you will be responsible for developing and implementing digital marketing campaigns aimed at increasing brand awareness, driving website traffic, and generating leads. Your role will involve utilizing various online platforms and tools to optimize our digital presence and engage with our target audience. You will conduct research to identify market trends and target audience preferences, create and manage online advertising campaigns, and implement marketing automation strategies to streamline processes. Additionally, you will optimize website content using HTML and SEO techniques, design visually appealing graphics for digital assets, and collaborate with the team to execute performance marketing initiatives. This position requires a strong understanding of digital marketing principles and the ability to create engaging content that resonates with our audience.

Responsibilities

  • Develop and implement digital marketing campaigns to increase brand awareness.
  • Drive website traffic and generate leads through various online platforms.
  • Conduct research to identify market trends and target audience preferences.
  • Create and manage online advertising campaigns.
  • Utilize JavaScript, Adobe Creative Suite, and other tools for content creation.
  • Implement marketing automation strategies to streamline processes.
  • Optimize website content using HTML and SEO techniques.
  • Design visually appealing graphics for digital assets.
  • Collaborate with the team to execute performance marketing initiatives.

Requirements

  • Proven experience in digital marketing or a related field.
  • Proficiency in JavaScript, Adobe Creative Suite, and marketing automation tools.
  • Strong understanding of HTML and SEO best practices.
  • Ability to create engaging graphic design elements.
  • Experience in performance marketing is a plus.

Nice-to-haves

  • Experience in performance marketing is a plus.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
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