Digital Marketing Specialist

$100,000 - $100,000/Yr

Goodwill - Johnston, IA

Full-time - Mid Level

Johnston, IA

Social Assistance

About the position

The Digital Marketing Specialist at Goodwill of Central Iowa is responsible for advertising and marketing initiatives aimed at various audiences. This role involves designing promotional materials, creating and maintaining website content, executing email campaigns, and facilitating communications for the GoodDealsClub loyalty program. The specialist will also coordinate content creation across multiple departments for internal communications, ensuring a consistent brand voice and effective engagement with audiences.

Responsibilities

• Update website content, build blogs, and create landing pages while optimizing SEO and SEM efforts on the WordPress platform.
• Develop and execute digital and email marketing campaigns across various platforms, including website, social media, and internal message distribution software.
• Monitor and engage with audiences, creating compelling content that maintains a consistent brand voice and look.
• Utilize graphic design skills to create visually appealing digital assets, including banners, infographics, and social media graphics using Adobe Creative Cloud products.
• Execute photography and video for special events and promotions, including script writing, storyboarding, shooting, editing, and post-production tasks.
• Coordinate and maintain content timelines with internal departments for promotional and educational material.
• Ensure timely, on-brand, and accurate content across website, phone messages, social media platforms, and digital monitors.
• Assist the Marketing Team in promotional campaigns and fulfill marketing requests from other departments.

Requirements

• Associate degree in marketing, communications, journalism, or a closely related field.
• Minimum of 3 years of experience in digital marketing.
• Strong creative and technical skills in video production, web development, graphic design, and content creation.
• Proficient in Adobe Illustrator, InDesign, and Photoshop.
• Experience with MailChimp or other email marketing platforms, with the ability to develop and monitor email sequences.
• Experience with WordPress and HTML required.
• Working knowledge of SEO, SEM, and web analytics tools.
• Strong writing and communication skills.
• Excellent organizational skills with the ability to prioritize tasks and meet deadlines.
• Access to reliable transportation and valid Iowa Driver's License.

Nice-to-haves

• Experience with Google Analytics for measuring content performance.
• Ability to create multimedia content for various platforms.

Benefits

• Competitive salary range of $48.1K - $60.9K per year.
• Opportunities for professional development and training.