Digital Marketing Specialist

Evergreen Corporation Limited - Richmond, VA

Full-time - Mid Level

Richmond, VA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Marketing Specialist at Evergreen is responsible for executing and managing social media campaigns to enhance brand visibility and engagement. This role focuses on growing the company's online presence, driving traffic to the website, and enhancing engagement across various platforms. The ideal candidate will leverage marketing insights to identify trends and optimize campaigns, ensuring alignment with overall marketing strategies.

Responsibilities

• Plan, execute, and manage social media campaigns to enhance brand visibility and engagement.
• Drive the day-to-day management of all social media platforms, ensuring content aligns with company goals and trends.
• Develop strategies to increase website traffic, leveraging both direct and indirect channels to expand reach.
• Stay up-to-date on industry trends and social media developments, applying insights to optimize campaigns.
• Collaborate with marketing teams to integrate social media efforts into broader marketing strategies.
• Track, analyze, and report on campaign performance, providing actionable insights to improve traffic and engagement.
• Identify new opportunities to grow social media presence and explore emerging platforms to reach new audiences.
• Manage social media content calendars, ensuring alignment with overall marketing objectives and key business initiatives.
• Implement best practices for social media engagement, influencer outreach, and community building.
• Monitor, analyze, and communicate key data and tracking to measure the success of advertising efforts.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 2+ years of experience in digital marketing, with a focus on social media management.
• Proficient in major social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok) and analytics tools.
• Strong understanding of digital marketing trends and best practices.
• Experience with content creation, campaign management, and performance optimization.
• Strong analytical skills and the ability to interpret data to refine strategies.
• Excellent time management and organizational skills, with the ability to manage multiple projects simultaneously.
• Familiarity with website traffic analysis tools such as Google Analytics is a plus.
• Experience with Shopify and/or HubSpot is a plus.

Nice-to-haves

• Experience with Shopify and/or HubSpot.