Digital Marketing Specialist

ANSELL - Iselin, NJ

Full-time - Entry Level

Hybrid - Iselin, NJ

Miscellaneous Manufacturing

About the position

Ansell is looking for a Digital Marketing Specialist to join our team in Iselin, New Jersey! In this position you will play a vital role in leading email marketing efforts leveraging our marketing automation tool (Marketo) and its connection with our CRM (SFDC) to drive leads. The Digital Marketing Specialist will be the technical lead/super user on CRM activities within the regional marketing team. This role will also be responsible for Marketo database segmentation and management. The digital marketing Specialist will also be responsible for measuring the impact of digital activities and the impact on revenue.

Responsibilities

• Manage marketing automation, including plans to leverage email nurture programs to support NA initiatives, primarily, to drive leads.
• Create email marketing plans for upcoming NA webstore to encourage usage / cross sell / up sell, minimize abandon carts and serve as a reminder to purchase cycles.
• Lead monthly Marketo reporting efforts highlighting learnings and optimization opportunities as well as A/B testing of different email elements (title, copy, links).
• Optimize marketing automation assets such as template and landing pages by partnering with outside agency to increase open and Click Thru Rates.
• Oversee sync across Google Analytics - Marketo - SFDC during campaign set up and for reporting purposes.
• Partner with DIG Team and Agency of Record.
• Segment and maintain contact database in Marketo.
• Act as the super user for the regional marketing team with our CRM tool (Salesforce).
• Participate in bi-weekly global discussions representing the team's needs and ensuring project execution.

Requirements

• Bachelor's degree in a related field or commensurate experience.
• Digital Marketing: 2 years (Required).
• Some experience with marketing automation tools, CRM software and SEO implementation.

Benefits

• Competitive compensation plan, including a performance based annual incentive.
• Flexible and hybrid work model.
• An inclusive and collaborative environment that values diversity and fosters an international culture.
• Ansell University programs to develop professional and interpersonal skills.
• Opportunities to advance and grow within the company.
• Health Benefits: medical, dental, vision, short term and long- term disability and wellness programs.
• 401-k plan with company match.
• Paid time off (vacation, sick and personal days) 14 paid holidays.
• Continuing Education Reimbursement.
• Summer Friday's.
• Regional Diversity, Equity & Inclusion committees.
• Green office concept and a global mission of sustainability.