Digital Marketing Specialist

Hitachi - Holland, MI

Full-time - Mid Level

Onsite - Holland, MI

1,001-5,000 employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

As a Digital Marketing Specialist at JR Automation, you will be instrumental in promoting the JR Automation brand across various digital channels. This role involves creating and executing digital marketing content to engage target audiences and enhance brand visibility. You will collaborate with multiple teams to develop content that aligns with marketing goals, while also analyzing digital marketing performance to drive brand awareness and affinity.

Responsibilities

• Write and design compelling content for websites, blogs, social media, email campaigns, and other digital platforms.
• Identify gaps to help build content that tells the brand story across the content funnel from awareness to purchase to retention.
• Collaborate with internal teams to ensure content aligns with overall marketing and business goals.
• Use Canva to design email banners, social media posts, and other marketing materials.
• Assist in creating and executing social media campaigns to meet defined strategic goals.
• Create, schedule, and manage content and engagement across all social media accounts.
• Develop monthly social media content calendars.
• Assist with CMS content updates.
• Analyze digital marketing trends to optimize strategies and campaigns.
• Identify areas of process improvement and design ways to create efficiencies.

Requirements

• Degree in marketing, journalism, communications, or related field or equivalent work experience.
• Three or more years of experience in a marketing, content development, or communications role in a B2B or agency organization.
• Experience with content management systems, marketing automation tools (Pardot, HubSpot, etc.), and social media management tools (Hootsuite, Sprout Social, etc.).
• Analytical mindset to review email, social, and web analytics to drive improvements.

Nice-to-haves

• Experience working with Canva, Adobe Suite, or other design tools.
• Basic understanding of working in a CMS (Wordpress, Sitefinity, etc.).
• Knowledge of digital analytics tools, SEO, and/or email marketing.

Benefits

• Paid holidays and generous paid time off
• Life insurance plan at no charge to the employee
• Annual Bonus Plan
• 401(k) plan with company matching
• Health, dental, life, vision, pet insurance and more