Digital Marketing Specialist

$55,000 - $65,000/Yr

Granex Industries - Solon, OH

posted 28 days ago

Full-time - Mid Level
Solon, OH
Nonmetallic Mineral Product Manufacturing

About the position

The Digital Marketing Specialist at Granex Industries is responsible for leading B2B marketing efforts to enhance brand awareness, generate leads, and improve the company's online presence. This role involves developing and implementing digital marketing strategies, managing website content, and analyzing marketing performance metrics to inform future initiatives.

Responsibilities

  • Develop and implement comprehensive digital marketing strategies tailored to the B2B market.
  • Manage and optimize our websites, ensuring they are user-friendly and SEO-optimized.
  • Create engaging content for various digital platforms, including social media, email campaigns, and blogs.
  • Analyze and report on marketing performance metrics to inform future strategies.
  • Collaborate with sales and product teams to align marketing initiatives with business goals.
  • Stay updated on industry trends and competitor activities to identify new opportunities.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3+ years of experience in digital marketing, preferably in a B2B environment.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Excellent written and verbal communication skills.
  • Creative mindset with a passion for marketing and brand development.

Benefits

  • Competitive salary and benefits package.
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