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About the position
Surya is seeking an experienced self-motivated digital marketing expert to develop, implement and track digital campaigns across multiple channels, with a focus on email marketing through Pardot. The ideal candidate will be an innovative thinker with a knack for data-driven insight who will bring new ideas and subject matter expertise to maximize marketing ROI. He/she will develop and implement account-based marketing and demand generation campaigns to expand brand reach, engage prospects, and drive sales pipeline and revenue. Meticulous attention to detail is essential.
Responsibilities
- Develop, execute and optimize programs to expand brand awareness, increase sales pipeline, and drive revenue by using a variety of digital marketing techniques
- Oversee the strategic operation of Pardot, including building and supporting standard programs such as email communications, lead capture, lead scoring and nurturing
- Create a variety of targeted high-quality marketing content, including email templates, landing pages and website content
- Manage content calendars and define standard for maximizing content success on all channels, including new ways to repurpose content to improve the customer journey
- Build reports and dashboards to communicate digital marketing key performance indicators, and make recommendations for improvement, optimization of content, mix, frequency, etc.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 3-5 years of experience with email marketing (B2B preferred)
- Pardot/Marketing Cloud Account Engagement experience required
- Proficient with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Familiarity with account-based marketing or executing customer journeys
- Strong organizational and project management skills and the ability to juggle multiple marketing priorities and initiatives
- Proven ability to use data to optimize campaign performance and inform future strategies
- Logical and technical thinker with excellent attention to process and detail
- Excellent written and verbal communication skills
Nice-to-haves
- Experience with Google Analytics a plus
- Basic knowledge of HTML a plus
