Digital Marketing Specialist

Surya Rugs - White, GA

Full-time - Mid Level

White, GA

Textile Product Mills

About the position

Surya is seeking an experienced self-motivated digital marketing expert to develop, implement and track digital campaigns across multiple channels, with a focus on email marketing through Pardot. The ideal candidate will be an innovative thinker with a knack for data-driven insight who will bring new ideas and subject matter expertise to maximize marketing ROI. He/she will develop and implement account-based marketing and demand generation campaigns to expand brand reach, engage prospects, and drive sales pipeline and revenue. Meticulous attention to detail is essential.

Responsibilities

• Develop, execute and optimize programs to expand brand awareness, increase sales pipeline, and drive revenue by using a variety of digital marketing techniques
• Oversee the strategic operation of Pardot, including building and supporting standard programs such as email communications, lead capture, lead scoring and nurturing
• Create a variety of targeted high-quality marketing content, including email templates, landing pages and website content
• Manage content calendars and define standard for maximizing content success on all channels, including new ways to repurpose content to improve the customer journey
• Build reports and dashboards to communicate digital marketing key performance indicators, and make recommendations for improvement, optimization of content, mix, frequency, etc.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3-5 years of experience with email marketing (B2B preferred)
• Pardot/Marketing Cloud Account Engagement experience required
• Proficient with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Familiarity with account-based marketing or executing customer journeys
• Strong organizational and project management skills and the ability to juggle multiple marketing priorities and initiatives
• Proven ability to use data to optimize campaign performance and inform future strategies
• Logical and technical thinker with excellent attention to process and detail
• Excellent written and verbal communication skills

Nice-to-haves

• Experience with Google Analytics a plus
• Basic knowledge of HTML a plus