Digital Marketing Specialist

$35,360 - $35,360/Yr

Sunway Fan Co - Carrollton, TX

Full-time - Entry Level

Carrollton, TX

Merchant Wholesalers, Durable Goods

About the position

We are seeking a versatile and motivated Digital Marketing Specialist to support our e-commerce channels, including Amazon, Wayfair, and company websites. This role is ideal for someone eager to gain hands-on marketing experience across multiple platforms while contributing to a dynamic and growing business. The ideal candidate will be flexible in their responsibilities and willing to adapt to various tasks within the marketing department.

Responsibilities

• Create and optimize high-quality Amazon listings for both FBA and FBM
• Develop and manage digital ad campaigns to boost online visibility
• Strategically improve product listings through SEO and other techniques
• Design product visuals using Adobe Photoshop to highlight features and benefits
• Assist in SEO efforts including keyword research and image optimization
• Generate creative content ideas for marketing campaigns and website updates
• Contribute to social media marketing efforts and content planning
• Use Microsoft applications to maintain our database, CRM, and reporting systems
• Track and analyze the performance of digital marketing efforts using tools like Google Analytics
• Stay updated with the latest online marketing trends and continuously refine strategies

Requirements

• Bachelor's degree or higher in marketing, business, or a related field, or at least 1 year of relevant marketing experience
• Strong understanding of digital marketing concepts and best practices
• Creative content writing skills
• Analytical mindset with the ability to interpret data and optimize campaigns
• Excellent communication and interpersonal skills
• Strong organizational and time management abilities

Nice-to-haves

• Preferred experience with Adobe Applications (Photoshop, InDesign, etc.)

Benefits

• 401(k) matching
• Dental insurance
• Paid time off
• Vision insurance