Digital Marketing Specialist

Community Tissue Services - Dayton, OH

Full-time - Entry Level

Dayton, OH

Ambulatory Health Care Services

About the position

The Digital Marketing Specialist at Solvita plays a crucial role in enhancing the organization's online presence and engagement through effective digital marketing strategies. This position involves developing, maintaining, and distributing reports and dashboards that effectively present digital marketing metrics, allowing the team to track performance and make informed decisions. The specialist will create and manage social media content calendars across multiple platforms, ensuring consistent and engaging content that resonates with the audience. Additionally, the role requires the creation, analysis, and reporting on all digital and pay-per-click advertising efforts, monitoring their effectiveness and making adjustments as necessary. Engagement with the audience is a key component of this role, as the specialist will monitor social media across all platforms and interact with users when appropriate. Collaboration with the Marketing/Communications team is essential to execute creative, paid media, and social media tactics that align with the overall marketing strategy. The specialist will also manage social media budgets to optimize spending and boost high-performing posts, utilizing analytical skills to interpret data from social media, digital, and website sources to enhance reach, impact, engagement, and brand awareness. In addition to these responsibilities, the Digital Marketing Specialist will work closely with graphic designers or outside vendors to develop creative content that aligns with the company’s branding and messaging. The role requires a champion for digital best practices, ensuring that all marketing efforts reflect the organization's values and mission. Other duties may be assigned as needed, and the organization encourages individuals who display conscientiousness, personal accountability, dependability, teamwork, a safety mindset, and kindness to apply.

Responsibilities

• Develops, maintains, and distributes reports and dashboards that effectively present digital marketing metrics.
• Creates and manages social media content calendars across multiple social media accounts and platforms.
• Creates, analyzes, and reports on all digital and pay-per-click advertising.
• Monitors social media across all platforms and engages with the audience when appropriate.
• Collaborates with the Marketing/Communications team to execute creative, paid media, and social media tactics based on the overall strategy.
• Manages social media budgets to optimize spend and boost high-performing posts.
• Uses analytical skills to interpret social media, digital, and website data to optimize reach, impact, engagement, and brand awareness.
• Collaborates with Graphic Designer or outside vendors to develop creative content.
• Is a champion for the company branding, messaging, and digital best practices.
• Performs other duties as assigned.

Requirements

• High school diploma or equivalent required.
• Practical experience and/or working knowledge of Facebook, Instagram, Twitter, LinkedIn, and YouTube platforms.
• Experience with Hootsuite or similar platform.
• Experience with Google Analytics/Google Ads.
• Strong written, verbal, and interpersonal communication skills.

Benefits

• A highly competitive benefits package including medical, dental, vision, life and supplemental insurance.
• 401(k) with employer contribution and match.
• Generous paid time off (PTO) - up to 5 weeks in your first year!
• Opportunities to participate in recreational activities such as Battle of the Businesses, special events such as Kings Island Day, Dayton Air Show and opportunities to give back.
• Opportunities to join various employee committees.