Robert Half - Saddle Brook, NJ
posted about 2 months ago
We are seeking a Digital Marketing Specialist to join our team located in Newark, New Jersey. This role is within the higher education industry and offers a long-term contract employment opportunity. The Digital Marketing Specialist will be responsible for executing a comprehensive digital strategy, which includes email, web, social media, and digital advertising. The successful candidate will play a crucial role in enhancing our digital presence and engaging with our alumni community effectively. In this position, you will design, schedule, and deploy various digital communications, including newsletters, invitations, and other digital engagement and giving solicitations. You will serve as the webmaster for the Development and Alumni Relations website, ensuring that the content is engaging, user-friendly, and well-organized. Additionally, you will execute digital advertising strategies aimed at boosting alumni engagement and giving efforts. Managing social media accounts will also be a key responsibility, where you will regularly update with fresh, engaging content and actively engage with followers. You will support digital-first annual giving campaigns such as Day of Giving and Giving Tuesday, maintain and pull segmented lists for targeted digital communications, and utilize various software tools for content creation and management. Leveraging analytics tools to measure and improve the effectiveness of digital marketing efforts will be essential, as will collaborating with the team in planning and executing fundraising campaigns.