Digital Marketing Specialist

Unclassified - Topeka, IN

Full-time - Entry Level

Onsite - Topeka, IN

About the position

Rich Specialty Trailers is seeking a Digital Marketing Specialist to enhance and maintain the company's digital presence. This role involves collaborating with company leaders to manage websites, create email marketing campaigns, and oversee social media content. The position requires a blend of marketing expertise and technical skills, particularly in web development and digital content creation.

Responsibilities

• Enhance, monitor and maintain company websites
• Publish digital marketing content across all media outlets
• Manage and create appropriate email and internet content
• Create and implement email marketing campaigns
• Create educational product emails and videos
• Create product bulletins to keep customers updated
• Oversee social media and Google Analytics
• Optimize paid advertising campaigns
• Create print media and press releases
• Document, organize and manage product photographs
• Organize, coordinate and manage promotional trade shows
• Communicate with management about existing and new marketing activities
• Record and report on analytics of all marketing efforts
• Monitor overall marketing budget to make recommendations

Requirements

• Strong computer and communication skills
• Strong work ethic
• Strong attendance record
• Familiarity with WordPress and popular website software
• Competence with paid internet marketing including Google and Bing
• Experience in website design and content development
• Excellent time management with the ability to balance many projects
• Ability to work under pressure to complete tasks on time

Nice-to-haves

• Experience with LinkedIn, YouTube, Facebook Ads, Instagram Advertising
• Proficient in analytics
• Ability to create and edit video content
• Minimum 1 year experience as a digital marketing specialist

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance