Digital Marketing Specialist

$58,000 - $68,000/Yr

Wynn Group - Denver, CO

Part-time,Full-time - Mid Level

Denver, CO

Real Estate

About the position

The Digital Marketing Specialist at Nina Wynn is responsible for enhancing online marketing efforts and driving sales growth across Direct to Consumer (DTC) and Business to Business (B2B) channels. This role requires a strong background in Shopify and e-commerce, with a focus on website management, user experience design, and digital marketing strategies.

Responsibilities

• Manage and optimize site content and functionality on the Shopify platform.
• Lead website design updates and enhancements using CSS, JavaScript, and Liquid language.
• Customize Shopify templates, apps, JSON, and Liquid code to improve site functionality.
• Develop and execute strategies for conversion rate optimization (CRO) using A/B testing and user testing methodologies.
• Craft and execute SEO strategies to maximize organic search traffic and visibility.
• Utilize Google Analytics to track and analyze performance metrics, providing actionable insights.
• Serve as the primary technical liaison for Shopify platform issues.

Requirements

• Minimum 5 years of experience in e-commerce or with Shopify.
• Proficient in HTML, CSS, JavaScript, and Shopify's Liquid code.
• Demonstrated proficiency in SEO, PPC, email marketing, and social media.
• Strong analytical skills with experience in Google Analytics and other analytics tools.
• Exceptional communication and collaboration abilities.

Nice-to-haves

• Experience with Klaviyo for email marketing.
• Creative thinking and problem-solving skills.

Benefits

• Health insurance
• Paid time off