Digital Marketing Specialist

About the position

In accordance with the Mission, Vision, and Values of Southwestern Illinois College, the Digital Marketing Specialist plays a pivotal role in enhancing the college's digital presence, supporting social media strategies, and promoting the SWIC brand across various digital platforms. This position requires technical expertise, as well as proficiency with search engine optimization (SEO) and web analytics and will be responsible for tracking and evaluating website traffic and SEO to optimize organic performance and ensure that the website adheres to market and industry best practices. This position focuses on the development and execution of digital marketing initiatives that engage and attract prospective students, alumni, and other key stakeholders. The individual in this role will assist the marketing department with day-to-day operations and reporting, and other college special projects as assigned.

Responsibilities

• Enhance the college's digital presence.
• Support social media strategies.
• Promote the SWIC brand across various digital platforms.
• Track and evaluate website traffic and SEO.
• Optimize organic performance of the website.
• Ensure website adheres to market and industry best practices.
• Develop and execute digital marketing initiatives.
• Engage and attract prospective students, alumni, and other key stakeholders.
• Assist the marketing department with day-to-day operations and reporting.
• Participate in other college special projects as assigned.

Requirements

• Bachelor's degree in applied science, Marketing, Communications, or related field.
• Two years of relevant work experience.
• Proficiency with WordPress, Adobe Creative Suite, web development software, Microsoft Office Suite.
• PeopleSoft experience is preferred.
• Higher Education and/or Community College experience is preferred.
• Must successfully pass a criminal background check prior to hire.

Nice-to-haves

• Experience in Higher Education.
• Experience in Community College.

Benefits

• Eligibility for comprehensive medical, dental, vision, life, and disability insurance plans beginning date of hire.
• Retirement savings plan through State Universities Retirement System of Illinois and voluntary 403(b) and 457(b) savings plan.
• Eligibility for paid leave including holidays, sick, and vacation.
• Educational incentives including Reduced Tuition at Southwestern Illinois College and Tuition Reimbursement.
• Employee Assistance Program, employee discounts, gym access, additional voluntary benefits and more!