Digital Marketing Specialist

About the position

Ultradent, an award-winning, global dental manufacturing company, is seeking an experienced, talented Digital Marketing Specialist for our team. The Digital Marketing Specialist will be a vital contributor to the way we shape our online business in the future, working with stakeholders across the company to harness the power of email and initiate automated marketing campaigns and relevant messaging to our customers.

Responsibilities

• Support Marketing Manager with digital marketing tasks and execution of digital strategies.
• Manage and optimize digital campaigns across platforms such as Meta, Google Ads and Google Analytics to maximize sales and brand visibility.
• Analyze key performance data (e.g., conversion rates, traffic, customer behavior) and provide actionable insights to improve digital performance.
• Own and execute lead generation strategies to grow the customer database through paid and organic digital channels.
• Oversee email and SMS marketing campaigns, including content creation, segmentation, and performance tracking.
• Review and maintain brand consistency across all digital platforms, ensuring messaging, visuals, and tone align.
• Collaborate with creative and content teams to develop engaging digital assets for campaigns.
• Stay updated on industry trends, competitor activity, and emerging digital marketing opportunities.
• Adapt to evolving market trends and feedback, improving future campaigns and marketing strategies.

Requirements

• 3+ years of experience in digital marketing, eCommerce, or a related field.
• Strong analytical skills with experience in Google Analytics, Meta Ads, Hubspot (or similar email platforms), and SMS marketing tools.
• Ability to manage multiple projects simultaneously and work in a fast-paced environment.
• Excellent written and verbal communication skills.
• Passion for digital marketing and a keen eye for detail.