Digital Marketing Specialist

Exxel Outdoors - Pasadena, CA

Full-time - Mid Level

Pasadena, CA

Apparel Manufacturing

About the position

The Digital Marketing Specialist at Exxel Outdoors is responsible for managing and executing online promotional and digital advertising campaigns across various platforms such as Google, Facebook, and Instagram. This role focuses on improving return on ad spend (ROAS) through strategic planning, performance tracking, and optimization of digital marketing efforts. The specialist will analyze campaign performance metrics and collaborate with different departments to enhance the company's online presence and drive sales through effective digital marketing strategies.

Responsibilities

• Plan and execute digital marketing efforts for Google, Meta, and other platforms.
• Manage relationships with Google and execute campaigns to achieve ROAS goals.
• Facilitate relationships with outside vendors supporting eCommerce business.
• Coordinate strategies with departments on digital brand promotions.
• Devise strategies to drive online traffic to the company website.
• Analyze profitability of advertising for pro sites and websites.
• Track conversion rates and improve campaigns and DTC site experience.
• Manage website content and collaborate with the creative team for web banners and product pages.
• Maximize online presence of key items to increase conversion rates.
• Execute and report on website advertising A/B tests.
• Monitor inventory for advertising and sales events.
• Prepare ads for product launches with sales and marketing teams.
• Utilize web analytics data to guide improvements to digital campaigns.
• Assist in Marketplace management (Amazon, Walmart, etc.).
• Manage updates and coordinate marketing campaigns with department managers.
• Manage photo and copywriting needs for advertising content.
• Track and report performance metrics regularly, providing analysis and key learnings from tests and promotions.
• Participate in new digital initiatives to achieve company goals.
• Solve complex problems in the absence of technical guidance.
• Deliver informal speeches, reports, and orientations to internal and external audiences.

Requirements

• 3+ years' experience in planning and executing digital campaigns on Google, Facebook, and Instagram.
• BS/MS degree in Marketing, eCommerce, data management, or a related field.
• Experience with PPC campaign models in Google and other platforms.
• Strong analytical skills with Excel, including Pivot Tables and charts.
• Experience with project management tools like Trello and Jira.
• Proven experience in digital marketing with a focus on eCommerce.
• Experience leading and managing SEO/SEM, marketing databases, social media, and display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising engaging digital campaigns.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate advertising experiments.
• Solid knowledge of website and ad analytics tools (e.g., Google Analytics, BigCommerce, Facebook Ad Manager).
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Experience in the outdoor industry is a plus.

Nice-to-haves

• Google Adwords & Analytics certifications

Benefits

• Full-time position with competitive salary
• Opportunity to work in the outdoor industry
• Collaborative team environment