Digital Marketing Specialist

$58,000 - $75,000/Yr

Inland Residential Real Estate Services - Oak Brook, IL

Full-time - Entry Level

Remote - Oak Brook, IL

Real Estate

About the position

The Digital Marketing Specialist will play a crucial role in the investment marketing team at Inland Real Estate Investment Corporation, focusing on the development and execution of online and digital marketing programs. This position requires expertise in HubSpot to manage email campaigns, landing pages, and website content, with an emphasis on increasing awareness and lead generation through creative content deployment and performance analysis.

Responsibilities

• Leverage knowledge of HubSpot to develop, execute and manage digital and email campaigns to optimize engagement and generate conversions.
• Create and manage HubSpot workflows and segment lists to tailor email campaigns and program messages for targeted audiences.
• Collaborate with team to craft visually appealing emails, landing page concepts, visual CTAs, and other digital elements that are optimized for different devices and audiences.
• Update, manage and improve content and design of websites and landing pages primarily hosted on HubSpot.
• Monitor key digital marketing metrics such as open rates, CTRs, and conversion rates, and regularly report on trends, data and insights to team.
• Manage email lists and target audiences to ensure accuracy of data.
• Conduct A/B tests on various campaign elements (subject lines, content, CTAs, timing, etc.) to optimize performance and identify areas for improvement.
• Collaborate across teams to develop content and segmentation for email and cross-channel campaigns and manage calendar of email communication.

Requirements

• 3-4 years of marketing experience with 2-3 years of experience in HubSpot-specific initiatives.
• Bachelor's degree in marketing, communications, IT or related field is preferred.
• Effective written and verbal communication, organizational, project management and interpersonal skills with a professional and positive attitude.
• Working knowledge of HTML, CSS, HubL.
• Salesforce experience preferred.
• Familiarity with Adobe Creative Suite - Photoshop, Illustrator and Dreamweaver.
• Demonstrated experience creating content for web and email marketing.
• Experience building and executing email campaigns with understanding of customer journey.

Nice-to-haves

• Positive approach to resolving issues and highly accountable.
• Design sensibility with creative application of user design methodologies.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Vision insurance