Darling Ingredients - Irving, TX
posted about 2 months ago
DAR PRO Solutions, a brand of Darling Ingredients, is seeking a Digital Marketing Specialist who is enthusiastic, creative, and highly motivated to learn all aspects of marketing. This role involves collaboration with marketing, sales, and service teams to create effective campaigns that promote the brand and generate demand for products and services. The focus will be on quality lead generation, increasing customer retention, and utilizing the right channels to reach the target audience. The Digital Marketing Specialist will conduct research on industry-related topics, competitors, and customers to identify new segments and opportunities for lead generation and conversion boosts. Responsibilities include planning trade shows and traveling to events to engage and learn, brainstorming and executing digital marketing campaigns across various channels such as email, social media, search engines, and paid advertising. The role also involves administering social media content, scheduling, engagement, and analysis, as well as preparing video and image assets or managing third-party design projects. Additionally, the specialist will work with SEO and Google Ad partners to implement strategies that drive traffic to the website, build email templates, contact forms, and landing pages, and write creative copy for ad messaging, newsletters, and product descriptions. The use of CRM to research and automate marketing touchpoints across the customer journey is essential, along with providing regular campaign communication to internal stakeholders and participating in team meetings for feedback. Analyzing marketing data and campaign performance for improvements, assisting with lead pre-qualification, and supporting product launches are also key responsibilities. The role requires staying updated on the latest digital marketing trends and performing general marketing administrative tasks as assigned.