Digital Marketing Specialist

McCurdy Real Estate & Auction - Wichita, KS

Full-time - Mid Level

Wichita, KS

About the position

McCurdy Real Estate & Auction is seeking a dynamic and innovative Digital Marketing Specialist to lead our digital marketing efforts and elevate our online presence in the competitive real estate market. This role is responsible for developing, implementing, and managing our digital marketing strategies to drive website traffic, showcase properties, attract bidders, and generate leads. It offers an exciting opportunity to drive digital growth for our company and our clients. The ideal candidate will be a self-starter with a passion for digital marketing and a data-driven approach to strategy and execution. The Digital Marketing Specialist will develop and manage targeted SEM campaigns for individual property auctions and our brand on Google and Bing. They will design engaging paid social media campaigns on platforms such as Facebook, LinkedIn, and X (Twitter) to promote upcoming auctions and highlight sold properties. The role also involves conducting property-specific keyword research and crafting compelling ad copy that appeals to potential buyers and sellers in the real estate market. Additionally, the specialist will audit and optimize paid digital campaigns to maximize visibility and bidder participation for each auction event. Analytics and reporting are crucial components of this position. The specialist will track digital ad performance and ROI across platforms, focusing on metrics relevant to property views and auction participation. They will analyze Google Analytics data to monitor website traffic, conversions, and user behavior, particularly on property listing pages and online bidding platforms. Generating campaign-specific reports to demonstrate the effectiveness of promotional efforts and creating monthly digital performance reports for leadership will also be part of their responsibilities. Website and SEO optimization will be another key area of focus. The specialist will manage conversion tracking for auction-related actions, implement and maintain SEO best practices to improve organic search rankings, and collaborate with the web development team to enhance website performance and user experience. Furthermore, they will manage and update Google My Business listings, assist with social media engagement, and respond to online reviews, highlighting successful auctions and positive client experiences. Continuous improvement and innovation are essential in this role. The Digital Marketing Specialist will stay informed about emerging technologies and digital marketing trends, proposing and implementing innovative strategies to enhance online auction experiences and attract more potential buyers, thereby improving overall digital marketing effectiveness.

Responsibilities

• Develop and manage targeted SEM campaigns for individual property auctions and our brand on Google and Bing.
• Design engaging paid social media campaigns on Facebook, LinkedIn, and X (Twitter) to promote upcoming auctions and highlight sold properties.
• Conduct property-specific keyword research and craft compelling ad copy that appeals to potential buyers and sellers in the real estate market.
• Audit and optimize paid digital campaigns to maximize visibility and bidder participation for each auction event.
• Track digital ad performance and ROI across platforms, focusing on metrics relevant to property views and auction participation.
• Analyze Google Analytics data to monitor website traffic, conversions, and user behavior, particularly on property listing pages and online bidding platforms.
• Generate campaign-specific reports to demonstrate the effectiveness of promotional efforts.
• Create monthly digital performance reports for leadership.
• Manage conversion tracking for auction-related actions (e.g., property inquiries, bidder registrations).
• Implement and maintain SEO best practices to improve organic search rankings.
• Collaborate with the web development team to enhance website performance and user experience.
• Manage and update Google My Business listings, including adding properties, updating company information, and assisting with review responses.
• Assist the Content Strategist in managing social media responses and engagement, responding to online reviews, and highlighting successful auctions and positive client experiences.
• Support social media engagement, particularly around high-profile property auctions and market trends.
• Stay informed about emerging technologies and digital marketing trends, tools, and best practices in real estate marketing and online auctions.
• Propose and implement innovative strategies to enhance online auction experiences and attract more potential buyers.

Requirements

• Bachelor's degree in Marketing, Digital Media, or related field
• 2+ years of experience in digital marketing, with a focus on SEM, paid social, and SEO
• Proven track record of creating and managing successful digital marketing campaigns
• Strong analytical skills with experience in Google Analytics and other marketing analytics tools
• Proficiency in digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.)
• Experience with SEO tools and techniques
• Excellent written and verbal communication skills
• Strong project management skills, with the ability to manage multiple auction campaigns simultaneously
• Creative problem-solving skills and ability to work in a fast-paced environment.

Benefits

• Mileage reimbursement
• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching
• Retirement plan