Digital Marketing Specialist

About the position

We believe that great healthcare is an essential safeguard of human dignity. At Laborie, we know the work we do matters – it’s what fuels our motivation and contributes to our success. If you’re ready to make a positive impact in the lives of patients across the globe, we’d like to meet you. We support and empower our employees to grow their careers in an environment that encourages a sense of belonging and a connection to doing good. We’re not afraid to roll up our sleeves to make our goals a reality and work together to solve for our customers. We reward and recognize our employees based on our values of Aspire to Greatness, Respect All, Own It, Working Together, Persist with Passion.

Responsibilities

• Work independently and with business stakeholders to create engaging social and email marketing campaigns to generate leads
• Track, analyze, and report on social and digital campaign performance; utilize data to provide actionable insights to optimize marketing strategies and improve ROI
• Manage and optimize Laborie’s social media channels and requests
• Support the digital team with ongoing website updates and maintenance
• Write, edit, and proofread copy for promotional materials in digital campaigns
• Manage marketing processes and procedures for consistency and standardization, including regulatory, clinical, and legal compliance
• Stay updated on digital trends and emerging technologies

Requirements

• Bachelor's degree or equivalent experience in Marketing or related field
• 3-5 years of professional experience in digital marketing, social media content creation and strategy, and email campaigns
• Proficiency with tools such as Microsoft Suite, Canva, LinkedIn
• Highly organized and adaptable, with the ability to manage multiple projects simultaneously and meet deadlines
• Strong relationship management skills and ability to successfully partner with internal and external stakeholders
• Self-motivated, detail-oriented and works well independently and on a team

Nice-to-haves

• Proficiency with tools such as HubSpot, WordPress, and Google Analytics
• Experience in regulated life sciences or medical device technology industry is a plus

Benefits

• Paid time off and paid volunteer time
• Medical, Dental, Vision and Flexible Spending Account
• Health Savings Account with Company Funded Contributions
• 401k Retirement Plan with Company Match
• Parental Leave and Adoption Services
• Health and Wellness Programs and Events