thyssenkrupp - Southfield, MI
posted 5 months ago
Copper and Brass Sales is seeking a dynamic and detail-oriented Digital Marketing Specialist to join our team. This is a hybrid role that requires a candidate who has experience in various aspects of digital marketing. The primary focus of this position is to execute and manage a wide range of digital marketing initiatives aimed at increasing our brand presence and driving sales across North America. The Digital Marketing Specialist will work collaboratively with a team of marketing and communication professionals, including designers and copywriters, and will report to the Senior Digital Marketing Manager. In this role, the Digital Marketing Specialist will be responsible for enhancing our digital footprint, optimizing our eCommerce visibility, and leveraging marketing automation tools to engage and convert our target audience. Key responsibilities include leading and managing external marketing projects, providing marketing support to the Copper and Brass Sales eCommerce website, and developing and managing content for various digital channels. The specialist will also implement SEO and SEM strategies to increase online visibility, oversee email marketing activities, and direct social media strategies to enhance brand visibility and engagement. The position requires a strong understanding of digital marketing best practices, project management experience, and the ability to work on multiple projects concurrently. The ideal candidate will possess excellent communication skills, creativity, and attention to detail, along with proficiency in tools such as Google Analytics and Adobe Creative Cloud. This role is essential in supporting sustainability and solution selling campaigns with strategic content and digital marketing tactics, ultimately contributing to the success of the Copper and Brass Sales division.