Digital Marketing Specialist

$48,693 - $49,500/Yr

Confidential - Irvine, CA

Full-time

Irvine, CA

About the position

The Digital Marketing Specialist will be responsible for developing and implementing marketing strategies to enhance brand awareness and drive customer engagement. This role involves working closely with various teams to create effective digital marketing campaigns and analyze their performance.

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness.
• Create and manage online advertising campaigns across various platforms.
• Analyze campaign performance and optimize strategies based on data insights.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.
• Stay updated on industry trends and emerging digital marketing technologies.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing or a similar role.
• Strong analytical skills and experience with marketing analytics tools.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment.

Nice-to-haves

• Experience with SEO and SEM strategies.
• Familiarity with social media marketing and content creation.
• Knowledge of email marketing best practices.

Benefits

• Competitive salary within the specified range.
• Opportunities for professional development and training.